Logo Design Trends for 2017

Now that 2016 has come to an end, we can look for­ward to the New Year and new design trends! We are most­ly look­ing into logo design and the direc­tion it is head­ing in.

Now that 2016 has come to an end, we can look for­ward to the New Year and new design trends! We are most­ly look­ing into logo design and the direc­tion it is head­ing in. Here at Mono Arts we have done some research on the past trends and trends we have seen so far in the New Year and have iden­ti­fied some like­ly logo trends. We can’t be sure that these will be the only trends this year but here are some of the trends we have come up with:

  1. Hand Drawn

With hip­ster trends on the rise it is only fair to say that this trend has moved into the design field as well. Hand drawn logos are warm, authen­tic and per­son­al mak­ing them per­fect for inde­pen­dent com­pa­nies, self-brand­ing and pop­u­lar in the food and drink indus­try. This trend has been pop­u­lar in 2016 but is set to gain even more ground in 2017, as hand drawn logos are unique, chic and exclu­sive from the com­pe­ti­tion.


  1. Neg­a­tive Space

Neg­a­tive space logos are said to be 2017s break­out trend, which start­ed in 2016. The pos­i­tive and neg­a­tive space in a logo com­petes for atten­tion giv­ing it a very inter­est­ing aes­thet­ic. Neg­a­tive space logos are clever, unique and mem­o­rable and very pop­u­lar amongst social media logos, such as Insta­gram.


  1. Min­i­mal­ism

Logos have always been bold and com­plex in attempt to dis­tin­guish itself, how­ev­er it is often the sim­plest logo design that is the most notice­able. The trend of sim­plic­i­ty and flat design been one that has grown in both fash­ion and design in the last cou­ple of years but is now more pop­u­lar then ever. Min­i­mal­ist logo designs are both prac­ti­cal, pur­pose dri­ven and often tell your cus­tomers exact­ly what you do with clar­i­ty.


  1. Vin­tage

Also fol­low­ing the hip­sters trend is the vin­tage logo design which is some­thing many design­ers and com­pa­nies are using today, and this will only grow in 2017. A vin­tage logo plays on nos­tal­gia and can often con­vey a sense of con­nec­tiv­i­ty with cus­tomers.

  1. Sim­pli­fi­ca­tion

In the past, logos have been com­pli­cat­ed and busy in attempt to be dif­fer­ent, how­ev­er it is time to make room for clean­li­ness. We have seen this trend take off in 2016 when com­pa­nies start­ed to ‘clean up’ there logos. Com­pa­nies are get­ting rid of the odd fonts and 20 colour designs and redesign­ing there logos to a more sim­ple design. We can already see this trend in the new Mas­ter­card logo, which exchanged there busy logo for a stream­lined sim­ple design.