Now that 2016 has come to an end, we can look forward to the New Year and new design trends! We are mostly looking into logo design and the direction it is heading in. Here at Mono Arts we have done some research on the past trends and trends we have seen so far in the New Year and have identified some likely logo trends. We can’t be sure that these will be the only trends this year but here are some of the trends we have come up with:
- Hand Drawn
With hipster trends on the rise it is only fair to say that this trend has moved into the design field as well. Hand drawn logos are warm, authentic and personal making them perfect for independent companies, self-branding and popular in the food and drink industry. This trend has been popular in 2016 but is set to gain even more ground in 2017, as hand drawn logos are unique, chic and exclusive from the competition.
- Negative Space
Negative space logos are said to be 2017s breakout trend, which started in 2016. The positive and negative space in a logo competes for attention giving it a very interesting aesthetic. Negative space logos are clever, unique and memorable and very popular amongst social media logos, such as Instagram.
Logos have always been bold and complex in attempt to distinguish itself, however it is often the simplest logo design that is the most noticeable. The trend of simplicity and flat design been one that has grown in both fashion and design in the last couple of years but is now more popular then ever. Minimalist logo designs are both practical, purpose driven and often tell your customers exactly what you do with clarity.
Also following the hipsters trend is the vintage logo design which is something many designers and companies are using today, and this will only grow in 2017. A vintage logo plays on nostalgia and can often convey a sense of connectivity with customers.
In the past, logos have been complicated and busy in attempt to be different, however it is time to make room for cleanliness. We have seen this trend take off in 2016 when companies started to ‘clean up’ there logos. Companies are getting rid of the odd fonts and 20 colour designs and redesigning there logos to a more simple design. We can already see this trend in the new Mastercard logo, which exchanged there busy logo for a streamlined simple design.