Pantone Colour of the Year

Every year Pan­tone selects a colour to rep­re­sent what they see tak­ing place in our glob­al cul­ture. The colour they chose serves as an expres­sion of the mood and atti­tude of the year to come.

Every year Pan­tone selects a colour to rep­re­sent what they see tak­ing place in our glob­al cul­ture. The colour they chose serves as an expres­sion of the mood and atti­tude of the year to come. This year’s colour is Green­ery.

Bring­ing forth a refresh­ing take, Green­ery is a tangy yel­low-green that speaks to our need to explore, exper­i­ment and rein­vent,” said Pan­tone.

Accord­ing to Pan­tone Green­ery envelops the notion to breathe, rein­vig­o­rate and appre­ci­ate the great out­doors. So what does this mean for 2017? We’ve seen the rise in appre­ci­a­tion for crafts­man­ship, organ­ic mate­ri­als and recy­cling over the past cou­ple of years but it is now more impor­tant then ever to the world we live in.

Pantone’s exec­u­tive direc­tor Leatrice Eise­man puts it this way: “Green­ery sym­bol­izes the recon­nec­tion we seek with nature, one anoth­er and a larg­er pur­pose.”

Maybe that’s exact­ly what we need for 2017. Our crav­ing to escape mod­ern soci­ety to explore the out­doors couldn’t be more evi­dent. Green­ery might just be the per­fect colour to rep­re­sent what 2017 needs.

Green has been a bold colour recent­ly used by start up com­pa­nies, fash­ion, home décor and design, so its no won­der it’s this years cho­sen colour. Every­one wants to “go green”.

Pan­tone is fore­cast­ing Green­ery to be used in fash­ion – pro­vid­ing a pop of colour in acces­sories. You may also see the colour this year used in home décor such as pot plants, herbs and spices, organ­ic themed pat­terns and wall­pa­pers. Graph­ic design­ers will also be fol­low­ing this trend and use Green­ery in pack­ag­ing, logos and designs.

So do you think Green­ery is a good rep­re­sen­ta­tion for 2017? Can we live up to Pan­tones colour pre­dic­tion?

Want to know more about Pan­tones colour of the year? Check out what they had to say at https://www.pantone.com/color-of-the-year-2017