When it comes to promoting your brand, there are a number of ways to reach current and potential clients, but out of all of those methods, which one is the perfect marketing tool? This article outlines some of the benefits of using postcards and how they are the perfect marketing tool when it comes to getting your company out there.
1. Postcards are the perfect size. Postcards are small enough to hand out to clients, yet big enough to provide the client with all the information about your company. The size also allows for you to always have a couple with you. You never know when you may come across a potential client and it’s always good to be prepared.
2. Printing postcards is so easy! Postcards usually print double sided but can also be printed single sided. You can usually get more then one on a sheet and there is no extra staples or binding required. A simple process for a big impact.
3. Postcards can serve more then one purpose. Having a special or promotion? Put it on a postcard and hand it out at events, stores or stick it in with an order. Having an event? Postcards can also double as an invitation so your clients are informed and aware.
4. Postcards help you stay in touch! Nothing says stay in touch better than postcard marketing. In fact, you can send a postcard to past customers to keep them up to date with your product and services.
5. Postcards are the best way to generate leads and target accounts for your business. You’ll find you get more business than you ever did with social media!
6. When you’re looking to add a personal touch, mailing a postcard to customers is a nice way to stand out. Given the current environment where most companies rely heavily on social media to communicate and market, clients will appreciate the rare “snail mail” invitation and will feel quite honored that your business has gone out of its way to reach them.
No matter the size of your company, operating a business is not always the easiest thing to do. However, with the right tools, you’ll do great. Postcards are a great marketing tool to help your brand stand out!
Make sure to check out our PROMO OF THE MONTH, which just so happens to be postcards!